Great post, Jake. Website publishers so often focus all of their energies on building and publishing the site and neglect to consider how they’ll drive traffic to it after launch. Good comments about making connections with individuals who are more likely to be interested in the website; it takes time and effort, but it’s so necessary for the vast majority of websites that can’t expect to generate buzz simply by their existence.
Great post, Jake. Website publishers so often focus all of their energies on building and publishing the site and neglect to consider how they’ll drive traffic to it after launch. Good comments about making connections with individuals who are more likely to be interested in the website; it takes time and effort, but it’s so necessary for the vast majority of websites that can’t expect to generate buzz simply by their existence.